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The Value in Video Production

Updated: Jul 7, 2023

Are you unsure if spending thousands of dollars on a video is really worth it? You're not alone, as many people have the same question: Will there be a return on my investment? To answer these questions, we'll take a look at four distinct advantages of investing in a video for your company or brand.


Video is extremely valuable to your brand

EMOTIONAL IMPACT:

Videos can often touch people on a much deeper level than simply photos or printed brochures can. Graphics and photos only give the viewer limited information, while pamphlets often convey facts in a dry, sterile way. On the other hand, videos provide an abundance of possibilities for creating a powerful connection with an audience and encouraging them to take action.


EXPANDED REACH:

It has been shown that videos are shared more often than photos and text - in fact, 1200% more often. By creating a video for your business, you can have a chance to expand your reach and get your story in front of more people. You can also potentially see an increase in sales as 90% of online shoppers report that watching a video has helped them make an informed decision when buying products.


A VIDEO'S WORTH:

We've all heard the old adage that "a picture is worth a thousand words." Well, according to Forrester Research, Dr. James Mcquivey, a single minute of video can equate to 1.8 million words. Think about it: in sixty seconds, a video contains up to 1,800 photos, which adds up to the staggering 1.8 million word count. While it would take days, if not weeks, to put all that information into writing, a video allows you to communicate your message in a fraction of the time.


SO NOW WHAT?

When all is said and done, it is clear that video can be a profitable investment. Of course, this does not mean that you should solely focus on video marketing; graphics, photos, and web design are just a few other strategies to consider as well. However, video is quickly becoming one of the top mediums, dominating the internet. So if you have a story to tell, a product to sell, or an action to be taken, now is the perfect time to reach your audience with video.

Here at Sojourn Media, we'd love to work with you and help you reach your target market. Connect with us today, and we'll make sure your investment in video is worth every penny.

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